Call of the Mall

Call of the Mall

The Author of Why We Buy on the Geography of Shopping

Auteur:
Paco Underhill
ISBN:
9780743258296
ISBN10:
0743258290
Uitgever:
Simon & Schuster
Taal:
Engels
Bindwijze:
E-book
Publicatiedatum:
2004-02-09
Geillustreerd:
Nee

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Call of the Mall
Paco Underhill
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The author of the international bestseller Why We Buy—praised by The New York Times as "a book that gives this underrated skill the respect it deserves"—now takes us to the mall, a place every American has experienced and has an opinion about.


Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall—America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.


It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.


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Algemene informatie

Titel:
Call of the Mall
ISBN:
9780743258296
ISBN-10:
0743258290
Auteur:
Paco Underhill

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