Customer Experience Analytics

Customer Experience Analytics

The Key to Real-Time, Adaptive Customer Relationships

Auteur:
Arvind Sathi
ISBN:
9781583473443
ISBN10:
1583473440
Uitgever:
MC Press, LLC
Taal:
Engels
Bindwijze:
Paperback
Publicatiedatum:
2011-12-01
Geillustreerd:
Nee
Afmetingen:
10x240x150 mm
Gewicht:
88 gram

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Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and productive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy.


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Algemene informatie

Titel:
Customer Experience Analytics
ISBN:
9781583473443
ISBN-10:
1583473440
Auteur:
Arvind Sathi

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