Customer Satisfaction

Customer Satisfaction

in the Malaysian Timber Industry

Auteur:
Sreenivasan Jayashree
ISBN:
9783847326984
ISBN10:
3847326988
Uitgever:
Lap Lambert Academic Publishing
Taal:
Engels
Bindwijze:
Paperback
Publicatiedatum:
2012-01-09
Geillustreerd:
Nee
Afmetingen:
8x229x152 mm
Gewicht:
210 gram

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Customer Satisfaction
Sreenivasan Jayashree
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Recently there has been an increase in the emphasis on government agencies to ensure total customer satisfaction while delivering services to stakeholders.The demand for government services are growing at a faster rate and undeniably, the concept of privatization in government has also led to an improvement in services in many areas including the Malaysian Timber Industry. This research aimed at identifying the level of customer satisfaction towards service quality and the findings may lead to create a brighter future for timber industry in Malaysia. The concept of SERVQUAL dimensions was deployed to assess the current level of customer satisfaction. Apart from the above, with the aid of statistical tools and appropriate methods of customer satisfaction measurement, the study gauges the relationship between service quality and customer satisfaction.


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Algemene informatie

Titel:
Customer Satisfaction
ISBN:
9783847326984
ISBN-10:
3847326988
Auteur:
Sreenivasan Jayashree

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