Executive Report on Strategies in Malaysia

Executive Report on Strategies in Malaysia
Auteur:
Icon Group International, Inc.
ISBN:
9780497357191
ISBN10:
0497357194
Taal:
Engels
Bindwijze:
Digitaal Boek ()
Publicatiedatum:
27-06-2007
Geillustreerd:
Nee
Pagina's:
391 pagina's

Waar te koop:


Extra informatie

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The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Malaysia.This report helps executives evaluate strategic investment and entry alternatives in Malaysia. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). The methodology decomposes a country's strategic potential along three key dimensions: (1) latent demand, (2) accessibility, and (3) trade indicators. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility. With this perspective, this report provides a strategic profile of Malaysia. It does so by compiling published information that directly relates to latent demand and accessibility. The reader new to Malaysia can quickly understand where Malaysia fits into a firm's strategic perspective. In what follows, Chapter 2 is a general evaluation of the accessibility of Malaysia, with particular focus on investment and business conditions. In Chapter 3, I report my findings on the real economic potential, or latent demand, represented by Malaysia when defined as an area of dominant influence. Chapter 3 is followed by trade indicators for key industries, categories, and products in Malaysia.


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Algemene informatie

Titel:
Executive Report on Strategies in Malaysia
ISBN:
9780497357191
ISBN-10:
0497357194
Auteur:
Icon Group International, Inc.

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