Media Generations

Media Generations

Media Allocation in a Consumer-Controlled Marketplace

Auteur:
Martin P Block Ph D
ISBN:
9780981941516
ISBN10:
0981941516
Uitgever:
Prosper Business Development Corporation
Taal:
Engels
Bindwijze:
Paperback
Publicatiedatum:
2009-02-06
Geillustreerd:
Nee

Waar te koop:


Bol.com
Media Generations
Martin P Block Ph D
18 days (€ 0,00)
€ 20,99

Extra informatie

Media Generations image

Reviews

Er zijn nog geen reviews voor 'Media Generations'.

Wil je een review schrijven voor dit boek?

:
:
(Nooit getoond op site):

:
:

Verslagen

Er zijn nog geen verslagen voor 'Media Generations'.


Wil je een verslag toevoegen aan dit boek

:
:
(Nooit getoond op site):

:
:

It is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970's and 1980's. While they are comfortable and are the current currency in media allocation they are as obsolete as carbon paper. Most media planners and buyers are acting as agents for their clients. Thus, they have a fiduciary obligation to allocate the finite corporate resources in the most effective and efficient manner possible. For the client/advertiser that charge now includes an objective to become more consumer-centric and increase marketing ROI. The new SIMM consumer allocation method does just that by making the consumer and their consumption value, and media influences to purchase key elements in the new model. Media Generations also demonstrates the utility to media planning of considering how media consumption and influence change among age cohorts with different media experiences.


Gerelateerde boeken

Media Generations
Experience, identity and mediatised social change
9781138907676 | Goran Bolin
Bekijk!
Minimaal 1 aanbieding

Media Generations
Experience, identity and mediatised social change
9781138907683 | Goran Bolin

Media Generations
Experience, identity and mediatised social change
9781317441120 | Goran Bolin
Bekijk!
Minimaal 1 aanbieding

Media General
9785510728897 | 5510728892 | Jesse Russell & Ronald Cohn

Media, a President, and His Generals
How the Media Shaped Civil-Military Relations During the Mexican War
9781288288519 | Matthew N Metzel
Bekijk!
Minimaal 1 aanbieding

Generational Use of New Media
9781409426578 | Leslie Haddon

Generational Use of New Media
9781317129516 | Leslie Haddon
Bekijk!
Minimaal 1 aanbieding

Algemene informatie

Titel:
Media Generations
ISBN:
9780981941516
ISBN-10:
0981941516
Auteur:
Martin P Block Ph D

We gebruiken partnerprogramma's van Bol.com en anderen om te verdienen aan bestellingen.