Readings in International Business

Readings in International Business

Critical Perspectives

Auteur:
Michael Czinkota
ISBN:
9781577181279
ISBN10:
1577181271
Uitgever:
John Wiley And Sons Ltd
Taal:
Engels
Bindwijze:
Paperback
Publicatiedatum:
1998-01-19
Geillustreerd:
Nee

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An in--depth understanding of international business is a requirement for any player in todaya s business world. To excel, one must also possess the ability to understand respond to, and use change effectively. Trends in International Business: Critical Perspectives is designed to provide the right contexts for successful strategy development. The text presents a leading--edge analysis of the central components of international business strategy and their effects. Readers gain valuable exposure to the macro shifts which are redefining the parameters of business, as well as insights into the strategies which firms can adopt to respond to these changes. To help readers improve their ability to analyze the key issues and concerns in the international business field, the editors have adopted a unique approach. Issues are explored from the vantage points of policy makers, business executives, and researchers from the United States, Asia, and Europe. The texta s unique approach and emphasis on effective use makes Trends in International Business: Critical Perspectives a valuable resource. Readers will be delighted by improved results.


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Algemene informatie

Titel:
Readings in International Business
ISBN:
9781577181279
ISBN-10:
1577181271
Auteur:
Michael Czinkota

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