Ryanair's Strategy from a Perspective of Core Competencies

Auteur:
Uddika Kahawatte
ISBN:
9783640744091
ISBN10:
3640744098
Taal:
Engels
Bindwijze:
Digitaal Boek ()
Publicatiedatum:
01-01-2010
Geillustreerd:
Nee
Pagina's:
10 pagina's

Waar te koop:


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Following the financial losses in 1990, Ryanair still had the courage to be the first European carrier to restyle itself into a low-cost airline model, which was base on the successful Southwest Airlines in America. Since then, Ryanair turned out to be the Europe's most profitable airline, ironically once outperforming Southwest in profit margin percentages. (money.cnn.com, 2006) Clearly, Ryanairs adopted business model played the key role in its achievements and there is more to than just copying another airlines tactics. In this essay, we shall discuss Ryanairs strategic approach from a perspective of the core competencies, together with the related competitive strategy that they have implemented by it.


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Algemene informatie

Titel:
Ryanair's Strategy from a Perspective of Core Competencies
ISBN:
9783640744091
ISBN-10:
3640744098
Auteur:
Uddika Kahawatte

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