Switch

Switch

How to Change Things When Change Is Hard

Auteur:
Chip Heath
ISBN:
9780307885036
ISBN10:
0307885038
Uitgever:
Random House US
Taal:
Engels
Bindwijze:
Losbladig
Publicatiedatum:
1900-01-01
Geillustreerd:
Nee
Afmetingen:
25x203x131 mm
Gewicht:
241 gram

Waar te koop:


Bol.com
Switch
Chip Heath
9 days (€ 2,99)
€ 12,99


Abebooks used
$ 56,54

Extra informatie

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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses¡ªhave united both minds and, as a result, achieved dramatic results: - The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. - The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. - The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.


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Algemene informatie

Titel:
Switch
ISBN:
9780307885036
ISBN-10:
0307885038
Auteur:
Chip Heath

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