Total Global Strategy 9780130179173 0130179175

Updated For The Internet And Service Era

Auteur:: George S. Yip
ISBN:: 9780130179173
ISBN10:: 0130179175
Uitgever:: Pearson Education (Us)
Taal:: Engels
Bindwijze:: Paperback
Publicatiedatum:: 2002-04-16
Geillustreerd:: Nee

For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management. Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies--how to deal with globalization and the resulting need for globally integrated strategies.

Total Global Strategy
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Total Global Strategy
V. 2
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Global Total
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Total Global Strategy

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